Semantics and Communication Theory

Course Overview

The course explores relationship between human information processing and design of messages • Introduction to the, working memory (STM & LTM), chunking theory and their implications on human information processing. Human information processing strategies with emphasis on processing of visual information. Introduction to visual perception and Gestalt laws of organization. Introduction to information theory and their application to spatial and spatio – temporal message design. • Concept of attention in perception. Relationship between message design and attention, Exploring relationships between the semantics and the structure of messages. • Course is supported by studio work which uses these theories in design of communication messges.

Total Credits	6.0
Type	Theory
Lecture	2.0
Practical	2.0
Half Semester	N
Text Reference	• Miller, G; The magical number seven, plus or minus two: some limits on our capacity for processing information, in “Readings-’in perceptions”, ed. Wetheimer M., Van Nostrand, New York, 1966 pp. 90-114.(1994)• Mole, A; Information theory and aesthetic perception, University of Illinois press, Urban, Aug. 1966• Wertheimer, M; Principles of perceptual organization. In “Readings in perception” ed. D. Beardslee and M. Wertheimer, Van Nostrand, 1966, PP 115-135• Arthur T. Turnbull, Russell N. Baird; Graphics of communication – Typography, Layout, Design, Holt, Rinehart and Winston, 1987• Willows, D M, Houghton, H A; The Psychology of Illustration, Vol.1 & 2, Springer-Verlag, New york, 1989, (2)• Lee Lefever; The art of explanation, Wiley, USA, 2• William Lidwell, Kritina Holden, Jill Butler; Universal principles of Design, Rockport, USA, 201011.

About Instructor

Prof. Mandar Shashikant Rane