Design Management and Professional Practice

Course Overview

Designer attributes. Setting up a design office. Finding clients. Business correspondence. Brief and briefing. Letter of contract. Professionalism and Ethics. Costing design and fee estimation. Management of Design Process. Human factor in managing design / team work. Role of staff designer in R&D activities. Design Evaluation. Patent and Design Registration laws / procedure. Seminar on a topic related to Design Management.

Total Credits	6.0
Type	Theory
Lecture	1.5
Tutorial	2.0
Half Semester	N
Text Reference	Farr, Mihael, Design Management, Hoddar and Stoughton, London, 1966.Goslet Dorothy, The Professional Practice of Design, Batszford, London 1971.Pulos, Arthur, The American Design Ethic, MIT, USA, 1983.Pulos, Arthur J, Contract Selling Industrial Design Services, Office of Design, Department of Industry, Trade and Commerce, Ottawa, 1975.MM Andereasen, Integrated Product Development, IFS Publications Ltd. / Springer Verlag, Berlin, 1987.Abbott Howard, Safer by Design, Design Council, London, 1987.Brustein David & Frank Stasiowski, Project Management for the Design Pr0fessional, Whitney Library of Design, New York, 1982.Staurt W Rose, Achieving Excellence in Your Design Practice, Whitney Library of Design, New York, 1987. Gorb, Peter, Ed. Living by Design, Lund Humphries, London 1978.Jones Christopher, Design Methods, John Wiley & Sons Ltd, 1970.Oakley, Mark (Ed.), Design Management 226 a Handbook of Issues and Methods, Basil Blackwell Ltd. 1990.Case studies by Design Management Institute, USA

About Instructor

Prof. Kishor Munshi

Professor Kishor Munshi is a distinguished faculty member at the Industrial Design Centre, IIT Bombay, with extensive expertise in product design, automobile design, and design management. He holds a Bachelor’s degree in Mechanical Engineering from Birla Institute of Technology, Mesra, and a Post-graduate Diploma in Product Design from IIT Bombay. As a UNESCO Fellow, he has engaged in international research across Germany, France, and Italy. Professor Munshi has served as Head of IDC at IIT Bombay and has been a guest professor at Lulea University of Technology, Sweden. Beyond academia, he has consulted for over 40 industrial organizations, including Crompton Greaves Ltd., L&T Ltd., and Godrej & Boyce Ltd., contributing to successful product design and development initiatives. His work has been recognized with awards such as the ‘Good Design Award’ at the Hanover Engineering Fair in Germany.