Introduction to Design – Case Studies

Course Overview

History of industrial design, The significance and value of industrial design, Basic characteristics of industrial design, The wide spectrum of design practice and terminology, Industrial design methodology, Creation of a product, Factors concerning the product in use, Capturing insights of users, Creative idea generation, Form generation of products, Design for manufacture, Appearance of the product, Case studies on wide variety of products to showcase the above.

Total Credits	6.0
Type	Theory
Lecture	2.0
Practical	1.0
Half Semester	N
Text Reference	Eskild Tjalve, A Short Course in Industrial Design, Newnes-Butterworths. John Heskett, DESIGN: A Very Short Introduction, OXFORD. Mike Baxter, Product Design: A practical guide to systematic methods of new product development, Champman & Hall.

About Instructor

Prof. B.K. Chakravarthy

Prof. B.K. Chakravarthy teaches Innovation by Design at the Industrial Design Centre (IDC), IIT Bombay. He has set up the Shenoy Innovation Studio at IITB, where students and young designers are given the opportunity to work on live projects and benefit from expertise in a range of interrelated fields. Prof. Chakravarthy works closely with other academics engaged in cutting-edge research at IIT Bombay and has played a key role in translating such research into products that reach the hands of users. ‘A Collaborative Model for New Product Innovation’, an outcome of Prof. Chakravarthy’s doctoral research, has had wide application in the industry. Prof. Chakravarthy has also worked frequently with government departments and occupational communities engaged in essential services.