Product Design II

Course Overview

The emphasis of the course is on group design projects. Selection of the projects is based on the possibility of user interaction leading to innovation. Projects end with a comprehensive presentation through working/mockup models, design drawing and a report. The project is supported by detailed discussion on various stages in the design process emphasizing the complimentary nature of systematic and creative thinking. This is achieved by short supporting assignment in following topics: Creativity techniques like brain storming & synectics to develop creative attitude and open mind, design opportunity, problem perception , Idea Sketching ,clustering of ideas for concept development, exploratory mockup models for concept development, evaluation of concepts, final concept selection ,concept development, refinement and detailing.

Total Credits	6.5
Type	Theory
Lecture	1.0
Tutorial	3.0
Half Semester	N
Text Reference	Loewy Raymond: Never Leave Well Enough Alone, Simond and Schuster, N.Y, 1951Gordon, W. J. J: Synectics, Harper & Row, .Y., 1968Hill, P.H : The Science of engineering design, Holt, Rinehart and Winston, N.Y, 1970 De Bono Edward, Lateral Thinking, Penguin (UK), 1972G.Pahl and W. Beitz: Engineering Design, A Systematic Approach, springer, London, 2001Kelly Tom: The Art of Innovation, doubleday, NY , 2001 Prahalad C.K : The Fortune at The Bottom of The Pyramid, Wharton School Publishing, 2005Baxter, Mike; Product Design – Practical Methods for the Systematic Development of New Products, Publisher: Chapman & Hall, 1995

About Instructor

Prof. Kums P Kumaresan

Prof. Kums P. Kumaresan specialises in Product Design at IDC School of Design, IIT Bombay. He is in-charge of Ignition Studio- The proof of concept center of DSSE. He handles the proof of concept, Presentation and communication skills, Elements of Design, Product Forms, Spaces and Structures courses. He has experience in Innovative Prototyping. He is also part of DS School of Entrepreneurship at IIT Bombay.